Growth

Meta ads at a glance, from the GoHighLevel Meta Leads pipeline. Leads are counted the week they came in; cash is what those leads paid that week.

$533

Ad spend, week of Oct 26

143

Paid-ad leads · $3.73 per lead

Booked (16%) · $23.17 per booked call

2 / 0

Showed / closed (9% show rate)

$1,875

Cash from paid-ad leads · 3.52x return on ad spend

$188

Your 10% (estimate; refunds adjust it)

Ad spend

Enter what was spent across every ad platform for the week. It goes on the weekly scorecard too.

WeekSpend ($)

Monday report

Filled in from the numbers above. Add what you changed, what you're testing and what you need, then post it.

Paid ads report: week of Oct 26 (Jalen Hogg)
Ad spend: $533
Leads: 143
Cost per lead: $3.73
Booked calls: 23
Cost per booked call: $23.17
Shows: 2
Closes: 0
Cash collected from paid-ad leads: $1,875
Return on ad spend: 3.52x

What I changed this week:
What I'm testing next:
Anything I need from the team:

Last 8 weeks

Week of	Spend	Leads	Cost per lead	Booked	Per booked	Showed	Closed	Cash	Return
Nov 2	–	61	–	10	–	0	0	$0	–
Oct 26	$533	143	$3.73	23	$23.17	2	0	$1,875	3.52x
Oct 19	$499	158	$3.16	25	$19.96	3	1	$12,750	25.55x
Oct 12	$691	113	$6.12	14	$49.36	3	0	$0	0.00x
Oct 5	$488	33	$14.79	5	$97.60	1	0	$0	0.00x
Sep 28	–	7	–	1	–	0	0	$0	–
Sep 21	–	1	–	1	–	0	0	$0	–
Sep 14	–	5	–	5	–	0	0	$0	–

A lead counts as paid when it came in on an ad campaign (Meta lead form or ad opt-in). Cash counts when the buyer's email matches a paid-ad lead, the same rule as the commission. Refunds and chargebacks come off.

By campaign, week of Oct 26

campaign	Leads	Booked	Showed	Closed
MMA - Lead Gen - Applications	139	21	2	0
No campaign	4	2	0	0

By ad, week of Oct 26

ad	Leads	Booked	Showed
Pisses You Off Hook - ad 7	92	11	0
Pisses You Off Hook - ad 6	46	10	2
No ad	4	2	0
Proof Hook - ad 4	1	0	0

More: Lead insights (speed to lead and the full funnel), Call intelligence (what prospects say and who fits), every lead.