My SOP
Growth operator. Work it top to bottom and check each step off as you go.
Bring in qualified leads from Meta ads at a cost MMA can scale: leads that book, show and close. Stay inside the approved budget, keep the numbers honest, and tell Jamil the moment something breaks.
- ▸Cost per lead and cost per booked call
- ▸Leads that book, show and close (by campaign and ad)
- ▸Cash collected from paid-ad leads and return on ad spend
- ▸Ad spend inside the approved budget
- ▸The Monday report, on time
Start of day (9:00 AM)
Open the platform before 9:00 AM Pacific (opening it clocks you in), do your daily check-in, then join the 9:00 team meeting.
Done when: Clocked in before 9:00, checked in, on the meeting.
During the day
In Meta Ads Manager, check yesterday's spend against the approved budget and every campaign's delivery. Pause anything spending without leads, and anything over budget.
Done when: Spend is on pace and inside the budget, or Jamil has been told why it isn't.
On Lead insights, look at the last 7 days by campaign and ad: which ones book, show and close, and how fast the setters are calling. Open a few of yesterday's leads to check they're real people who fit.
Done when: You know which campaign and ad is winning and which one is wasting money.
On Call intelligence, read the top objections and who the best-fit prospects are. Turn one real objection or one best-fit profile into a hook, a headline or a targeting change.
Done when: One new angle or targeting change noted for the next test.
Disapproved ads, account restrictions, unusual charges, a pixel or lead form not firing, leads not reaching GoHighLevel: tell Jamil right away in writing.
Done when: Nothing broken is sitting unreported.
End of day
Last thing you do: press Clock out on My dashboard. Your numbers come from the work you did on the platform, so there's nothing to type in.
Done when: You're clocked out for the day.
This month
On Growth, go through the last 4 weeks: spend, cost per booked call, cash and return on ad spend. Write what worked, what didn't and the plan for next month, and go over it with Jamil.
Done when: The review is done and next month's plan is agreed.